We've watched in dismay and sorrow at the news of the earthquake that struck the heart of Italy , an area to which we have always been deeply connected .
Some of these places in particular have been the inspiration for our creations , as Castelluccio , choice more than a year ago as the star of communication Perugina Tablò , for his splendid Fiorita , symbol of the authentic beauty of Umbria .
What just happened makes it even stronger our bond with Castelluccio and increases within us the will to continue to enhance this area , made of colors and authentic values .
Through a series of concrete actions and initiatives we r iportare the Plain of Castelluccio to flourish . We met with local and national institutions and provided our disposal to decide collectively how to give our practical contribution to make flourish the land of Castelluccio.
#RINASCITACASTELLUCCIO is the project that Perugina support in a tangible way for the resumption of the economic fabric of this area.
We will keep you informed on the evolution of the project and how we can, together, make our contribution so Castelluccio can be reborn .